Shaela's DAT Capstone Research

In an article published by MotionCube, an animation and graphic design studio, animation is described as having incredible benefits. It possesses the ability to enhance the brand, and although this specific article focuses on animation in general, it does mention the existence and potential found in animated logos. Ultimately, all of the information included is extremely relevant as to the importance of animation in the marketing industry as well as can be easily paralleled to the specific platform of an animated logo. MotionCube outlines five key benefits to animation: "Simplifies Complex Information" Big concepts and difficult information can be visualized through an animation and make complex topics accessible to the masses. Logo animation specifically can encapsulate this idea by representing the mission of the organization, and thus the relevant information, within the logo motion imagery and design. "Enhances Engagement" Animation possesses a higher level of a...

As I have investigated further into my project, I have created an outline for one of my logo animations. As Americana World Community Center has an emphasis on their children's education and activity programs, I want an animation to focus on this care for children's well-being. Thus, I am featuring the silhouette of kids smiling, running, and morphing into the image of the Earth in Americana's logo.  However, in order to do this, I need to learn how to complete a walk cycle (or run cycle, in this case) of a figure in After Effects.  With the assistance of the article, "Easy Frame by Frame Walk Cycle" by the animation workshop platform Motion Design School, I can complete this walk cycle and deliver my vision for the logo animation.  This article includes step-by-step instructions on how to keyframe the joints, pathways, and loops of animated segments. Following these instructions and understanding the animation process will be critical to both producing a successf...