Animated Logo - Best Practices
Defined by the digital product company, Envato, logo animation "is the process of adding motion to a logo design" that "move, morph, and provide an interactive experience for the viewer" (Williams, 2024). Envato is an online database for marketing assets and communication materials. They have hundreds of designs and a broad "library of high-quality, creative assets — video, audio, photos, graphics, templates..."(Williams, 2024). From their expansive design expertise, an Envato publication provides a thorough investigation into the strategies behind animated logos and how they can act as powerful attention-grabbers. To begin, the article covers best practices for deciding when its appropriate to animate a logo. For example, an artist must achieve balance when enhancing a brand and evaluate the level of visual interest already covered. A logo with loud colors, shapes, and a complex story might not be the best candidate for a strong animation because addin...