Neural Evidence behind Animated Logos
A study conducted by the School of Economics and Management at Wuyi University found scientific evidence on the impact of animation in modern marketing. As technology has continued to develop in this post-modern age, the design of stationary brand logos are no longer sufficient. Audiences are constantly bombarded with messages, advertisements, and notifications that create a need for something, new, advanced and eye-catching. Thus, the introduction of animated logos and brands came into the marketing scene. However, what constitutes a good marketing animation? What is going to place one company logo above the rest? In Wuyi University's published study titled, "The effect of different animated brand logos on consumer response — an event-related potential and self-reported study," researchers introduced different animations to participants and studied the brain's reaction to two types of animation: agent and object. Agent animation is graphic movements that make the de...